Find the next ideas in toys and play in Nuremberg: Spielwarenmesse 2027 Spielwarenmesse 2027 takes place from 2 to 6 February at Messezentrum in Nuremberg, Germany. This professional event brings together new toys, character products and play content, alongside industry developments. Trade visitor ticket sales opened on 4 November, so check your eligibility and preferred visiting dates in advance. Author: EVENTODIT Editorial Team Published: 2026.11.05 Updated: 2026-11-05T02:52:49.951128+00:00 Original URL: https://eventodit.com/en/stories/spielwarenmesse-2027-nuremberg-trade-ticket-discovery.html Practical summary Key decision: Match eligibility, dates and admission type, then schedule product discussions, trends and forum visits. Responsible roles / intended readers: Trade buyers and relevant event, PR and marketing agencies exploring toy, character and play products Record / next task: Trade-eligibility evidence, individual tickets and a supplier/product comparison and meeting itinerary Basis of information: Read the official announcement of November 4 ticket sales in its preserved HTML and directly compared current tickets, FAQ, trade-visitor PDF, ToyTrends 2027 and ToyBusinessForum. Did not apply a 2026 terms PDF to 2027. Editorial review: 2026-11-05 New products and industry connections across 14 product groups Organiser Spielwarenmesse eG has announced new products and industry networking across 14 product groups for the 76th edition. If you are looking for toys, character products or play content, decide which product groups you want to compare and what you want to achieve in meetings. This is not a toy shopping event for general consumers, so plan around company discussions and product discovery rather than on-site purchases. Check your trade visitor eligibility The official guidance defines trade visitors as people who deal commercially in the exhibited products or work in related fields. This includes toy retailers and wholesalers, as well as event, PR, marketing and advertising agencies. Visitors are required to establish their professional connection through a business card or relevant business registration documents. Being an agency does not automatically make every visit eligible, so complete the organiser’s verification process when registering. New directions in inclusive play and licensing ToyTrends 2027 presents two themes at Entrance Mitte: ‘Beyond Limits’ and ‘License to Play’. The first explores participation in play across different ages and circumstances; the second looks at licensing that brings online characters and existing content into products. These are exhibition themes introduced by the organiser, rather than verified claims about particular products’ effects or sales results. Toy Business Forum takes place in Hall 3A, with planned talks, discussions, live podcasts and programmes such as ToyPitches. Key topics include AI, sustainability, the adult hobby or ‘kidult’ market, licensing and distribution. Arrange company visits and forum sessions so that they do not overlap. Ticket options and opening hours There are three online ticket options. A one-day ticket for Tuesday to Friday costs €29, while a Saturday one-day ticket costs €18. The full-event ticket costs €55 and allows repeated admission over all five days. A €29 ticket not used by Friday can also be used for one admission on Saturday. All tickets are issued in the holder’s name and are non-transferable. There are no on-site ticket counters. Opening hours are 09:00–18:00 from Tuesday to Friday and 09:00–14:00 on Saturday. All times are local to Nuremberg. Saturday is not a public day either, and visitors under 16 are not admitted. Infants aged six months or younger may enter when accompanied by an authorised participant. Transport and sales conditions On the dates shown on your ticket, you can use VGN regional public transport to travel to and from the venue. Check which trains and travel classes are included; do not assume that long-distance trains or the Munich Airport shuttle are free. Sales involving payment and the handover of products at the venue are prohibited, so distinguish the visit from a shopping trip. The official shop states that e-tickets cannot be exchanged or returned. Check the holder’s name and visiting dates before paying. Start planning your visit now. - Tickets and prices: [https://www.spielwarenmesse.de/en/tickets/](https://www.spielwarenmesse.de/en/tickets/) - Visitor FAQ: [https://www.spielwarenmesse.de/en/fair/faq/](https://www.spielwarenmesse.de/en/fair/faq/) - ToyTrends 2027: [https://www.spielwarenmesse.de/en/toytrends/](https://www.spielwarenmesse.de/en/toytrends/) - Toy Business Forum 2027: [https://www.spielwarenmesse.de/en/toy-business-forum/](https://www.spielwarenmesse.de/en/toy-business-forum/) Application conditions Advance information for Spielwarenmesse 2027 in Nuremberg, Germany. It is trade-only, including Saturday. Advertised exhibitions and programmes are not reported as achieved results. Unconfirmed information Recheck detailed forum times, company meeting availability, taxes and additional fees, and the conditions for specific cancellation reasons through official channels. Sources Spielwarenmesse eG · official announcement of November 4 ticket sales · checked 5 Nov 2026 https://www.spielwarenmesse-group.com/en/latest/press/detail/tickets-for-spielwarenmesse-2027-now-available/ Spielwarenmesse · current 2027 tickets and prices · checked 5 Nov 2026 https://www.spielwarenmesse.de/en/tickets/ Spielwarenmesse · official FAQ, status November 2026 · checked 5 Nov 2026 https://www.spielwarenmesse.de/en/fair/faq/ Spielwarenmesse · official trade-visitor definition PDF · checked 5 Nov 2026 https://www.spielwarenmesse.de/fileadmin/SWM_Dateien/PDF/Besucher/SWM_TradeVisitor_Definition_EN.pdf Spielwarenmesse · official ToyTrends 2027 guide · checked 5 Nov 2026 https://www.spielwarenmesse.de/en/toytrends/ Spielwarenmesse · official Toy Business Forum 2027 programme · checked 5 Nov 2026 https://www.spielwarenmesse.de/en/toy-business-forum/ Spielwarenmesse · current 2027 official shop, ticket exceptions and exchange conditions · checked 5 Nov 2026 https://tickets.spielwarenmesse.de/SWM_Shop/Spielwarenmesse27/Shop