Booking route and purchase-event verification
Reconcile permissions, linking and purchase signals from the event website to the booking platform using test orders and the ledger.
A test record of measurable routes, gaps, fixes and retest evidence
- File formats
- English XLSX · CSV (UTF-8)
- Version
- 2.0
- Editorial review
- 31 Oct 2026
- Use this for
- Use for external booking redirects, embedded checkout and payment return routes.
When to use it
Use for external booking redirects, embedded checkout and payment return routes.
Respect account permissions and consent; separate tests from sales and settlement. Do not send personal information in URLs or events. Analytics receipt does not establish total sales.
Start with the guide: External ticketing and cross-domain purchase measurement checksFill in the template step by step
When to use it
Complete before advertising when confirming the sales route and after tag or payment-route changes.
What to have ready
- Website, booking, payment and return route map
- Platform replies on tag installation and data access
- Agreed test-order and reversal procedure
- Consent settings, debug evidence and test sales ledger
Assign a test ID to each route, device and consent condition.
Check permissions, stream IDs and linker values through redirects.
Compare permitted test purchases with ledger quantity, amount and currency.
Record gaps and causes, assign fixes and deadlines, and retest the same route.
Worked example
Fictional example, not an actual event or supplier record
Eight columns · scroll horizontally to view the complete worked example.
| Test ID, environment and consent | Origin, destination and return | Tag permission and stream | Linker and redirect result | Order and purchase receipt | Sales ledger comparison | Gap and cause | Owner, deadline and retest |
|---|---|---|---|---|---|---|---|
| PV-01 / QA device / consent | Site A → booking B → completion C | Both authorised R01 / same stream S01 | _gl retained at destination / QA01 | Test QA-T01 / DebugView E01 received | Quantity, amount and currency match QA-T01 ledger | Only the permitted test route; not total sales | Development / handover by 11-05 12:00 |
| PV-02 / QA device / consent | Site A → short link D → booking B | S01 confirmed | _gl lost at D / capture QA02 | No test order | — | Cause under investigation | Web lead / fix and retest same route by 11-05 15:00 |
| PV-03 / QA device / no consent | Site A → booking B | Consent C03 / collection intended to be restricted | Page opens; separate from tracking verification | Restriction confirmed; no purchase received | No order-data transmission test performed | Do not bypass intentional no-consent restriction | Privacy and development / handover by 11-05 16:00 |
| PV-04 / QA device / consent | Booking iframe B inside site A | Tag permission for B unconfirmed | — | — | Only booking-report availability confirmed | Individual purchase connection unverified | Booking platform lead / permission and test scope reply by 11-06 10:00 |
Blank template preview
This preview shows a few rows. The downloaded file contains 24 prepared rows.
Eight columns · scroll horizontally to view the complete blank worksheet.
| Test ID, environment and consent | Origin, destination and return | Tag permission and stream | Linker and redirect result | Order and purchase receipt | Sales ledger comparison | Gap and cause | Owner, deadline and retest |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | — | — | — |
| — | — | — | — | — | — | — | — |
| — | — | — | — | — | — | — | — |
Sources used to develop this template
EVENTODIT created this template using the working methods described in the public sources below. It is not an official form and has not been reviewed or approved by those organisations.
- Google Analytics Help · Set up cross-domain measurement: shared web-stream tag, linker parameter and redirect checks (checked 25 October 2026)
Record checks of common stream, linker parameters and route.
- Google for Developers · Set up a purchase event: purchase details and DebugView (checked 25 October 2026)
Require comparison of purchase signals with actual test-order ledger records.
- Google Analytics Help · Best practices to avoid sending PII: personal data in URLs and analytics fields (checked 25 October 2026)
Specify tests that avoid personal information in URLs or events.