Lead, booking and entry connection log
Confirm storage and permissions by capture route, then record links and gaps across booking and check-in states.
A handover record of traceable lead, booking and entry routes for the same observed cohort
- File formats
- English XLSX · CSV (UTF-8)
- Version
- 2.0
- Editorial review
- 31 Oct 2026
- Use this for
- Use before linking AI conversations or lead capture with booking/check-in and after capture-route changes.
When to use it
Use before linking AI conversations or lead capture with booking/check-in and after capture-route changes.
Use only fictional work IDs in examples; keep real personal information in restricted systems. Verify features and retention in the actual account. Traceable conversions do not establish causal advertising impact.
Start with the guide: TikTok AI leads, event bookings and attendance measurementFill in the template step by step
When to use it
Test system connection and data scope before campaign launch; update before observation cutoffs and backups.
What to have ready
- Actual account feature, permission and retention replies
- Form, message and own-website routes and stores
- Booking, cancellation, check-in and deduplication definitions
- Permitted fictional test IDs, cohort/cutoff and backup plan
Verify storage, admin access and retention for every capture route.
Use permitted fictional IDs to test lead receipt and return signals separately.
Align ownership and rules for booking, cancellation, entry and re-entry.
Record traceable routes and gaps for the same cohort and cutoff, then arrange authorised backup and handover.
Worked example
Fictional example, not an actual event or supplier record
Eight columns · scroll horizontally to view the complete worked example.
| Test ID, campaign and route | Store, permissions and retention | Inbound and return-signal tests | Booking state and update | Entry, cancellation and duplicates | Cohort and observation cutoff | Connection result and gap | Status, owner, backup and due |
|---|---|---|---|---|---|---|---|
| LD-01 / CAM-A / in-app form | Store S01 / admin R01 / retention reply D01 | QA-L01 received in CRM; return signal untested | Pending→confirmed M01 / booking owner | C01 check-in / re-entry separate; duplicate rule under review | 11-01 to 11-03 cohort / cutoff 11-10 18:00 KST | Inbound only; booking return and entry link unverified | Hold / CRM lead / return and duplicate test by 11-04 12:00 |
| LD-02 / CAM-A / own web form | Web CRM S02 / access R02 / deletion D02 | QA-L02 received; no automatic ad-platform store | Matches booking M02 / update owner named | QA-L02 cancellation reflected; no check-in | 11-01 to 11-03 cohort / cutoff 11-10 18:00 KST | Web CRM and booking linked; separate from ad lead store | Isolate tests / analysis / hand over scope by 11-04 15:00 |
| LD-03 / CAM-B / proposed new feature | Korean-account support and permission unconfirmed | — | Booking integration documentation not received | — | Observation period unset | Availability and actual data route unknown | Hold adoption / advertising / official reply by 11-05 10:00 |
| LD-04 / CAM-A / messages | Store S04 / admin R04 / account conditions D04 | QA-L04 inbound and separate QA-C04 cancellation return tested | QA-L04 booking confirmed; separate QA-C04 cancellation synced | QA-L04 one entry and one re-entry counted as one person | 11-01 to 11-03 cohort / cutoff 11-10 18:00 KST | Specified test linked only; unsupported routes excluded | Backup B04 checked / operations and analysis / actual data in restricted ledger |
Blank template preview
This preview shows a few rows. The downloaded file contains 24 prepared rows.
Eight columns · scroll horizontally to view the complete blank worksheet.
| Test ID, campaign and route | Store, permissions and retention | Inbound and return-signal tests | Booking state and update | Entry, cancellation and duplicates | Cohort and observation cutoff | Connection result and gap | Status, owner, backup and due |
|---|---|---|---|---|---|---|---|
| — | — | — | — | — | — | — | — |
| — | — | — | — | — | — | — | — |
| — | — | — | — | — | — | — | — |
Sources used to develop this template
EVENTODIT created this template using the working methods described in the public sources below. It is not an official form and has not been reviewed or approved by those organisations.
- TikTok for Business · Lead-data access, revised December 2025: in-app/web collection, 90-day retention and admin permission
Record capture routes, stores, permissions and retention separately.
- TikTok for Business · Instant Form CRM integrations, revised June 2026: direct connections, external tools and webhooks
Separate inbound and downstream-signal integration tests.