An experience built around a flavour mystery
The travelling attraction was designed around guessing the unrevealed flavour in the limited Mystery Mix. Visitors could follow clues in a Halloween setting, play games, sample sweets and take photographs before choosing their answer. Tour-exclusive merchandise was also announced.
The final stop is Hoboken on October 31
The official announcement lists the Hoboken Ragamuffin Parade stop for noon–5 pm on October 31. The Philadelphia Drexel University stop, noon–8 pm on October 29, has passed. All times are local to each city; consult the brand’s latest guidance for location and operation before setting out.
Five cities and a final-day reveal
Earlier stops were announced for Austin on October 17, 6–11 am; Nashville on October 20, noon–10 pm; and Chicago on October 24, noon–8 pm. The secret flavour was scheduled to be revealed on the final tour day, October 31. Participants from earlier stops can follow the brand’s official channels for that news.
Prepare each touring stop individually
Teams moving a vehicle-based experience can coordinate access routes, power, queues and load-in and load-out times for each city. Combine shared equipment and consumable lists with each site’s conditions, and tell visitors where and when to find the flavour reveal. This can connect on-site interest with the next announcement.
Explore the official guidance
Before attending
Philadelphia is listed for noon–8pm October 29; Hoboken for noon–5pm October 31.
Check the latest information
Check city-specific location or operating changes before travelling and look for the October 31 flavour reveal.
Reference material
After reading, complete the next task
Prepare a day-out plan with the location, local time and activities you want to try.
Related templates
Venue Site Survey Checklist — Excel Template
A survey record to send with dispatch and packing requests and discuss with the venue.
Use this for: Compare clear openings, packed equipment dimensions, booked access times, floor protection and technical approval boundaries.
Instructions, examples & downloadsRelated practical guides
Venue Survey and Load-in
Check the route equipment will actually travel and the routes visitors will use. Mark questions for the facilities and technical teams on the plan and assign a person and deadline to resolve each one.
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