Local stories become everyday objects

Hosted by the Ministry of Culture, Sports and Tourism and organised by the Korea Tourism Organization, the fair introduces regional tourism souvenirs through exhibitions, sales, activities and industry networking. The official overview includes award-winning tourism competition entries, outstanding regional souvenirs, accompanying events and B2B meetings. The 2026 award-winning entries include the Hangugui Gyeol Collection and a Jeju dongjaseok doorstopper, products that bring regional and cultural ideas into everyday objects.

Free admission, with preregistration closing at 6 p.m. on November 18

Admission is free, and preregistration closes at 6 p.m. on Wednesday, November 18. The registration form distinguishes between Korean and foreign visitors. Your admission QR code will be sent by text message and email the day before your visit and checked at the entrance. After registering, make sure your contact details are correct.

The fair closes earlier on the final day, so check the hours when choosing your visiting date.

DateVisiting hoursLast admission
November 20–2110:00–19:0018:30
November 2210:00–18:0017:20

Choose the fields that interest you

The official website introduces tourism souvenirs in categories including stationery, household accessories, fashion accessories, decorative items and food. Decide whether you are looking for a gift, an item for event participants or something to decorate a space, and it will be easier to compare products at the fair. The award-winner list introduces products; it does not guarantee that every item will be on sale or in stock at the venue. If a product catches your eye, check the latest exhibitor introductions to see whether it will be exhibited.

Prepare separately for business meetings and exhibiting

If you are looking for suppliers, prepare your requirements for quantities, delivery dates, packaging and customisation in advance. General visitor registration does not confirm an individual meeting booking, so ask the operations office about eligibility and application procedures for B2B meetings.

Applications for new exhibition booths closed at 6 p.m. on September 18. In an October 2 notice, the Korea Tourism Organization stated that selection results had been sent individually to the email addresses used for applications. If you have already applied, check your inbox. If you would like to exhibit at this stage, first ask whether additional applications can be accepted.

Prepare before your visit

The venue is DDP, 281 Eulji-ro, Jung-gu, Seoul, accessible from Exit 1 of Dongdaemun History & Culture Park Station on subway lines 2, 4 and 5. For enquiries, call 010-3489-3637 or email k-souvenir@naver.com. Set a purchasing budget and note the makers of products that interest you in advance, so you can explore the fair at a more relaxed pace.

Plan your visit now.

APPLICATION

Before attending

20–22 November 2026, DDP Art Halls 1 and 2, Seoul; free admission. Preregistration closes 18 November 18:00. Hours on 20–21 November 10:00–19:00, last admission 18:30; 22 November 10:00–18:00, last admission 17:20, KST. Groups of 10 or more that find individual applications difficult can contact the secretariat. Booth applications closed 18 September and are separate from visitor registration. The form states QR dispatch by text and email one day before the visit.

Check the latest information

Final times, eligibility, bookings and places for activities, stage programmes and B2B discussions, and individual products’ exhibiting/sale availability, stock and prices were not established. Ask the secretariat about additional booths, registration changes and cancellation procedures.

SOURCES

Reference material

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A visit plan with the date, registration QR, products and companies of interest, and separate meeting checks

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